Obamamercial

Are voters getting more comfortable with the idea of Barack Obama as President?

Obama, especially in recent weeks, has been reaching out to the white working class and undecided voters. His volunteer forces are out in droves making calls and going door to persuade those who have yet to make up their mind. Obama has been spending a lot of money on advertisements that purposely assure voters of his competence. Just yesterday he purchased a 30 minute spot for a type of infomercial before what would be the last game of the world series. This 'infomercial' was a very reassuring medley of Obama's interactions with a variety of ordinary people, his family and one on one face time for him to explain his policies to America. It turns out that America was watching to the tune of 33.6 million viewers (14 million more than actually watched the game).

Barack's recent infomercial, among other ads and appearances, will help to secure his lead in the polls. Most undecided voters cite a lack of information on the candidates and their policies as their reason for indecision. Obama's infomercial addresses both of their concerns head on. The ad directly refutes claims floating in the media about his association with terrorists and his inexperience. It doesn't do so by arguing with words, but by visually humanizing Obama. His Obamamercial warms viewers up to him and his family as people; illustrating them as the happy, common American family they are. Watching Obama playing with his children and listening to him interact with regular folks on the campaign trail makes it much more difficult for any American to imagine him being the type of evil Marxist/Socialist/terrorist the McCain camp is painting him as.

A graph on the success of both candidates' campaigns reaching voters personally, either by phone or in person is shown below.


This graph illustrates Obama's clear advantage in contacting Americans in general as well as voters. The ability of his campaign to get to voters on a personal level is very likely another key to his lead in the polls. Being a new face on the political scene, Obama has had to build trust for his candidacy by getting to voters and convincing them of his competence as a future Commander in Chief.

By use of internet networking, phone calls, in-person volunteer efforts and most recently Obamamercials, Obama continues to saturate America with a positive image of himself and his family.